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T-rex in Singapore as experts decry 'harmful' auctions

SINGAPORE, Singapore Dinosaur fans got a glimpse of a Tyrannosaurus rex skeleton as it went on display in Singapore Friday before an auction next month, as experts slammed the big-money bone trade as "harmful to science".


Visitors use their mobile phones to take pictures of the dinosaur skele ....

New York , United States , Hong Kong , Francis Belin , Christie Asia Pacific , Thomas Carr , Steve Brusatte , University Of Edinburgh , Singapore Friday , Hells Creek Formation , Lauren Lim ,

Letter to my younger self: what I wish I knew as a young female creative

As International Women’s Day approaches, Lauren Lim, associate creative director at TBWA\Singapore, ponders a decade in advertising and what it’s taught her about being a woman in the creative industries. ....

International Women Day , Lauren Lim , International Womens Day , சர்வதேச பெண்கள் நாள் , லாரன் லிம் ,

IKEA launches EFTERTRÄDA streetwear in Singapore via TBWA\Singapore print campaign – Campaign Brief Asia


December 11 2020, 10:09 am | BY Kim Shaw | 2 Comments
IKEA’s EFTERTRÄDA streetwear and accessories collection has arrived in Singapore, and is being promoted via a new TBWA Singapore campaign.
 
EFTERTRÄDA is IKEA’s first ever merchandising collection line outside of home furnishings that includes streetwear (t-shirts and hoodies) as well as bath towels, water bottles and canvas totes.
When it came to launching the streetwear range in Singapore, IKEA wanted to introduce a new brand of influencer to go with it. One that communicates “Style for all”.
IKEA believed that timeless style should be democratic.
To do this, IKEA tapped onto the rising trend of over 70’s “glam-mas and glam-pas” taking social media by storm with their effortless and timeless style. ....

Nigel Richardson , Germaine Chen , Lauren Lim , Associate Creative Director , Senior Art Director , நைகல் ரிச்சர்ட்சன் , ஜெர்மைன் சென் , லாரன் லிம் , இணை படைப்பு இயக்குனர் , மூத்தவர் கலை இயக்குனர் ,