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Singapore Airlines partners with photographer Julia Nimke to capture authentic moments in the air via new campaign with TBWA\Singapore – Campaign Brief Asia

Following the launch of Singapore Airlines’ global brand campaign ‘Welcome to World Class’ in early 2023, the award-winning airline has once again collaborated with TBWASingapore to release a new campaign film capturing the emotions and moments at 30,000 ft. ....

Kim Teo , Jacky Lee , Justine Chng , Tricia Yiow , Abhinit Agarwal , Zhiyun Yee , Deena Shareena , Leica Gallerie , Hui Jin Teo , Eleni Sardi , Tyrina Toh , Jin Wong , Germaine Chen , Kim Shaw , Sariyanti Sannie , Julia Nimke , Jonas Wong , Singapore Airline , Singapore Airlines , Smallshop Communications , Raffles Hotel , Group Brand , World Clas , Loo Yong Ping , Loo Yong , Creative Director ,

Lens to the skies: Singapore Airlines takes creativity to 30,000 feet in new campaign | The Work

Shot in tandem with TBWA Singapore, the next iteration of the airline's global 'Welcome to World Class' campaign showcases how inspiration can strike at any moment, even if it's mid-flight. ....

Jacky Lee , Sariyanti Sannie , Eleni Sardi , Tyrina Toh , Jin Wong , Julia Nimke , Hui Jin Teo , Germaine Chen , Zhiyun Yee , Kim Teo , Leica Gallerie , Deena Shareena , Abhinit Agarwal , Smallshop Communications , Group Brand , Raffles Hotel , Singapore Airlines , World Class , Yong Ping , Loo Yong , Creative Director , Creator Lead , Strategy Director , Brand Director , The Work , Singapore Airlines ,

TBWA\Singapore creates 'Travel Like Never Before' campaign for Singapore Airlines – Campaign Brief Asia

With easing travel restrictions and the world re-opening itself again, the excitement of travel is back in the air. Singapore Airlines (SIA) celebrates and personifies this through their ‘Travel Like Never Before’ campaign created via TBWASingapore, launching across 15 markets this month. ....

Eleni Sardi , Ronald Lai Xiwen , Sariyanti Sanni , Germaine Chen , Billie Choo Letts , Chris Leow , Nastasha Gotangco , Angela Park , Joelle Goh , Group Brand , International Luxury Travel Market , Singapore Airlines , Travel Like Never Before , Premium Economy Class , Business Class , Recommended Rankings , Most Recommended Brand , Creative Director , Andy Grant , Executive Creative Director , Loo Yong Ping , Lauren Lim , Emilia Tan , Vania Limantara , Brand Director , Elaine Choy ,

IKEA spotlights the cool cat silver gens for latest streetwear launch

IKEA spotlights the cool cat silver gens for latest streetwear launch
Details
14 December 2020
IKEA Singapore has hit jackpot once again showcasing its diversity and style for all. In its latest campaign launching the new new EFTERTRÄDA streetwear and accessories collection, the brand worked with creative agency TBWA\ Singapore to execute a guerilla-style photo shoot around Chinatown featuring talents in their 70’s. These new segment of brand influencers:
glam-mas and
glam-pas, as IKEA labells them, not only cut through the clutter in the Singapore ad scene receiving praise from netizens, but also caught the eye of the global CMO of Burger King Fernando Machado - known for leading out of the box campaign executions for the Burger King brand. ....

Fernando Machado , Nigel Richardson , Germaine Chen , Burger King , Great Eastern , பெர்னாண்டோ மச்சாடோ , நைகல் ரிச்சர்ட்சன் , ஜெர்மைன் சென் , பர்கர் கிங் , நன்று கிழக்கு ,

IKEA launches EFTERTRÄDA streetwear in Singapore via TBWA\Singapore print campaign – Campaign Brief Asia

December 11 2020, 10:09 am | BY Kim Shaw | 2 Comments
IKEA’s EFTERTRÄDA streetwear and accessories collection has arrived in Singapore, and is being promoted via a new TBWA Singapore campaign.

EFTERTRÄDA is IKEA’s first ever merchandising collection line outside of home furnishings that includes streetwear (t-shirts and hoodies) as well as bath towels, water bottles and canvas totes.
When it came to launching the streetwear range in Singapore, IKEA wanted to introduce a new brand of influencer to go with it. One that communicates “Style for all”.
IKEA believed that timeless style should be democratic.
To do this, IKEA tapped onto the rising trend of over 70’s “glam-mas and glam-pas” taking social media by storm with their effortless and timeless style. ....

Nigel Richardson , Germaine Chen , Lauren Lim , Associate Creative Director , Senior Art Director , நைகல் ரிச்சர்ட்சன் , ஜெர்மைன் சென் , லாரன் லிம் , இணை படைப்பு இயக்குனர் , மூத்தவர் கலை இயக்குனர் ,