Following the launch of Singapore Airlines’ global brand campaign ‘Welcome to World Class’ in early 2023, the award-winning airline has once again collaborated with TBWASingapore to release a new campaign film capturing the emotions and moments at 30,000 ft.
Shot in tandem with TBWA Singapore, the next iteration of the airline's global 'Welcome to World Class' campaign showcases how inspiration can strike at any moment, even if it's mid-flight.
With easing travel restrictions and the world re-opening itself again, the excitement of travel is back in the air. Singapore Airlines (SIA) celebrates and personifies this through their ‘Travel Like Never Before’ campaign created via TBWASingapore, launching across 15 markets this month.
IKEA spotlights the cool cat silver gens for latest streetwear launch Details 14 December 2020
IKEA Singapore has hit jackpot once again showcasing its diversity and style for all. In its latest campaign launching the new new EFTERTRÄDA streetwear and accessories collection, the brand worked with creative agency TBWA\ Singapore to execute a guerilla-style photo shoot around Chinatown featuring talents in their 70’s. These new segment of brand influencers:
glam-mas and
glam-pas, as IKEA labells them, not only cut through the clutter in the Singapore ad scene receiving praise from netizens, but also caught the eye of the global CMO of Burger King Fernando Machado - known for leading out of the box campaign executions for the Burger King brand.
December 11 2020, 10:09 am | BY Kim Shaw | 2 Comments
IKEA’s EFTERTRÄDA streetwear and accessories collection has arrived in Singapore, and is being promoted via a new TBWA Singapore campaign.
EFTERTRÄDA is IKEA’s first ever merchandising collection line outside of home furnishings that includes streetwear (t-shirts and hoodies) as well as bath towels, water bottles and canvas totes.
When it came to launching the streetwear range in Singapore, IKEA wanted to introduce a new brand of influencer to go with it. One that communicates “Style for all”.
IKEA believed that timeless style should be democratic.
To do this, IKEA tapped onto the rising trend of over 70’s “glam-mas and glam-pas” taking social media by storm with their effortless and timeless style.