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The Drum | Ad Of The Day: Burger King Gives Up Trying To Promote The Whopper

Burger King s Time Travel Ad Shows the Limits of Marketing

I Spent A Night In New York s Worst-Rated Hotel And 12 Things Shocked Me, From My Tiny Windowless Room To The Roll Of Toilet Paper I Was Handed At Check-In

Insider's Laura Casado spent a night at New York's worst-rated hotel, the Bowery Grand Hotel in lower Manhattan. She didn't expect luxury, but there were still things that took her by surprise.

Job diary: I m a pilot who works as a repo man for luxury airplanes

Chris Rose Since 1979, Popovich and his team have repossessed 1,986 planes and helicopters. This is what his job is like, as told to freelance writer Jenny Powers. Growing up in Northwest Indiana, I never took my father s advice except once. I was 16 years old when he told me to get my pilot s license because it might come in handy one day. I did. After graduating from high school, I went to Indiana University for a semester, but school wasn t for me. Instead, I started flying for Braniff International Airways. It turned out that wasn t for me either. I hated wearing a jacket and tie, and I felt more like a bus driver than a commercial pilot. When I got the chance to become a partner in a small Caribbean charter operation in St. Kitts, I jumped on it.

How to write a strong elevator pitch to network your business

martin-dm/Getty Images Jen Glantz is an entrepreneur and founder of the company Bridesmaid for Hire. She says having a short, strong elevator pitch is key to networking your small business successfully. Start your pitch with what you do, detail who you do it for, and close with what makes you stand out. When most people hear the term elevator pitch, they think they have at least 30 seconds, maybe more, to showcase who they are and what they do. But they re wrong. When I first started my business, Bridesmaid for Hire, I d find myself gushing about what I do and all the services I offer. I even tossed in a few big accomplishments and business wins. But although what I do is unique and odd to some, even I couldn t hold people s attention after the first few sentences.

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