martin-dm/Getty Images
Jen Glantz is an entrepreneur and founder of the company Bridesmaid for Hire.
She says having a short, strong elevator pitch is key to networking your small business successfully.
Start your pitch with what you do, detail who you do it for, and close with what makes you stand out.
When most people hear the term elevator pitch, they think they have at least 30 seconds, maybe more, to showcase who they are and what they do. But they re wrong.
When I first started my business, Bridesmaid for Hire, I d find myself gushing about what I do and all the services I offer. I even tossed in a few big accomplishments and business wins. But although what I do is unique and odd to some, even I couldn t hold people s attention after the first few sentences.