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McVitie's, a British Icon, Fights Copycats in Snack Aisles

McVitie's, a British Icon, Fights Copycats in Snack Aisles
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Five reasons marketers should be cheerful in 2023

Experts at Campaign’s recent Year Ahead breakfast briefing highlighted the importance of employee morale, radical empathy, and purpose as brands and agencies look to thrive despite an uncertain year ....

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Sandie Dilger replaces Anna Vogt as TBWA\London's CSO

Sandie Dilger starts the role in March, leaving her position as head of strategy at Ogilvy. ....

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Is the pitching process broken?

The industry is divided about whether the review process is fit for purpose. ....

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Movers and Shakers: Mother, The Guardian, McCann and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. ....

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