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Multivitamin tops drug sales for first time in October


(Representative image)
MUMBAI: Call it the Covid effect. Popular health supplement Zincovit, which provides essential vitamins and minerals, catapulted to the top spot in the domestic pharma retail market for the first time ever in October by becoming the largest-selling brand. Interestingly, this would also be the first instance of a multivitamin supplement overtaking sales of drugs for lifestyle ailments such as diabetes, including Human Mixtard (Novo Nordisk), Glycomet-GP (USV) and Lantus (Sanofi), which dominate the retail market.
A 30-year-old brand manufactured by the little known Apex Labs, Zincovit registered sales of Rs 50 crore during October, dethroning the largest-selling brand Human Mixtard (insulin) with sales of around Rs 47 crore. A multivitamin supplement topping retail sales assumes significance as it comes alongside an increase in month-on-month sales of Human Mixtard (see graphic), prompted by a strong need to prop one’s immunity amid a raging pandem ....

Tamil Nadu , Celin Koye , Zuventus Emcure , Lantus Sanofi , Mixtard Novo Nordisk , Hari Natarajan , Limcee Abbott , Venkatesh Mallo , Human Mixtard , Novo Nordisk , Apex Labs , Pronto Consult , தமிழ் நாடு , செலின் கோய் , ஹரி நடராஜன் , வெங்கடேஷ் மல்லோ , உச்சம் ஆய்வகங்கள் , ப்ராஂடோ ஆலோசனை ,

multivitamin: A multivitamin tops drug sales for the first time in October, overtakes diabetes drugs


Synopsis
A 30-year-old brand manufactured by the little-known Apex Labs, Zincovit registered sales of Rs 50 crore during October, dethroning the largest-selling brand Human Mixtard (insulin) with sales of around Rs 47 crore.
ThinkStock Photos
(This story originally appeared in
on Dec 17, 2020)MUMBAI: Call it the Covid effect. Popular health supplement Zincovit, which provides essential vitamins and minerals, catapulted to the top spot in the domestic pharma retail market for the first time ever in October by becoming the largest-selling brand. Interestingly, this would also be the first instance of a multivitamin supplement overtaking sales of drugs for lifestyle ailments such as diabetes, including Human Mixtard (Novo Nordisk), Glycomet-GP (USV) and Lantus (Sanofi), which dominate the retail market. ....

Tamil Nadu , Celin Koye , Zuventus Emcure , Lantus Sanofi , Mixtard Novo Nordisk , Hari Natarajan , Limcee Abbott , Venkatesh Mallo , Human Mixtard , Novo Nordisk , Apex Labs , Pronto Consult , தமிழ் நாடு , செலின் கோய் , ஹரி நடராஜன் , வெங்கடேஷ் மல்லோ , உச்சம் ஆய்வகங்கள் , ப்ராஂடோ ஆலோசனை ,