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January 29 2021, 11:03 am | BY Ricki Green | No Comments
NZ’s cheekiest penguin is back with a new through-the-line campaign for the first time in over 10 years, Free the Bird, from Bluebird via DDB Aotearoa.
 
The iconic Bluebird penguin first burst onto TV screens in the 1980’s and has charmingly been encouraging good times over a bag of Bluebird chips since.
Free the Bird encourages Kiwis to give themselves permission to have fun by celebrating the little moments, sharing Bluebird chips with mates, no matter the day or time.
The recently released 45’ spot kicks off with a pantry full of penguins finding entertainment in household items, patiently awaiting their 2021 debut. Suddenly the pantry doors open, light floods in and the iconic Bluebird penguin waddles back onto Kiwi screens. ....

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