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The host of our third and final day was Luke Judge, CEO at Incubeta UK and US, and his passion and knowledge made him the perfect chair for the closing day of the event. In his closing comments he discussed the general optimism of the industry and its working as an open ecosystem, the huge movements in tech and, of course, the micro SME’s making their way into the channel. Opening the third day of the show as the keynote speaker was Awin’s CEO Adam Ross, who set a positive tone for the day with his acknowledgement of the spectacular resurgence of the channel. However, he addressed the fact that there are still obvious issues, for example the challenges that cookie hierarchies present within the affiliate space, which he discussed in the “How Affiliate Marketing’s Resurgence is Giving Big Tech a Run for Its Money” talk. ....