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How TV Is About to Change, According to 5 Industry Execs

In a NewFronts roundtable, revenue leaders talk takeaways and the future of digital ads. ....

New York , United States , David Cohen , Kristina Shepard , Michael Scott , Calvin Bowles , Gina Waldhorn , Kristen Ohara , Interactive Advertising Bureau , Esports Innovation Lab , Every May , Samsung Ads , Fronts Main Stage , Kristeno Hara , Esports Innovation ,

Google flexes ad muscles to Hollywood as YouTube dominates: 'Even though viewing habits have become more complex, reaching viewers doesn't need to be'

YouTube has consistently been the most-watched streamer on TV screens, per Nielsen data. ....

Kristen Ohara , Jill Steinhauser , Pete Chelala , Warner Bros , Kristeno Hara , Publisher Advertiser Identity Reconciliation ,

NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data

NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data. From PR Week ....

Kristen Ohara , Interactive Advertising Bureau Newfronts , Omnicom Media Group , Warner Bros , Tech Lab , Advertising Bureau Newfronts , Publisher Advertiser Identity Reconciliation , Media Group , Privacy Sandbox , Kristeno Hara ,

It's Google's World And Planners & Buyers Are Just Living In It

It's Google's World And Planners & Buyers Are Just Living In It
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Google Newfront , Clare Ritchie , Kristen Ohara , Omnicom Media Group Global Head Of Programmatic , Platforms Client Solutions , Omnicom Media Group Global Head , Programmatic In Housing Clare Ritchie , Google Vice President Agency , Client Solutions , Kristeno Hara , Commitment Optimizer , Big Tech ,

Google Unveils 4 Updates At NewFronts 2024 (YouTube Fails To Share Any)

Learn about Google's new updates and YouTube's digital video strategies at the 2024 IAB NewFronts event. ....

Clare Ritchie , Google Newfront , Vidcon Anaheim , Kristen Ohara , Shailley Singh , Jill Steinhauser , Youtube Brandcast , Pete Chelala , Forward Audience Solutions , Tech Lab , Omni Hotels , Lincoln Center David Geffen Hall , Disney Ad Exchange , Anaheim Convention Center , Discovery Communications , Warner Bros , Platforms Client Solutions At Google , Youtube Shorts , Nielsen Media Mix Modeling , For Google Display , Kristeno Hara , Client Solutions , Real Time Ad Exchange , Programmatic Advertising Sales , Paramount Advertising , Youtube Select ,