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Inside the Rise of Brands Using YouTube to Drive Results

Brands seeing success in this new era of entertainment are reevaluating their approach to linear and digital video investments.

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Creators are the new Hollywood, declares YouTube CEO at Brandcast | News

Creators are the new Hollywood, declares YouTube CEO at Brandcast | News
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YouTube Unveils New Content And Ad Offerings At Brandcast

YouTube Unveils New Content And Ad Offerings At Brandcast
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Google s YouTube Pitches Advertisers On Unskippable Ads

Google s YouTube Pitches Advertisers On Unskippable Ads
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YouTube Is At The Forefront Of New Entertainment Era, CEO Neal Mohan Says; Company Expands Creator Takeovers, Debuts Non-Skip Connected-TV Ads

Saying it is "at the forefront" of entertainment's new era, YouTube told advertisers at its annual Brandcast event about new ad options

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