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Inside the Rise of Brands Using YouTube to Drive Results

Brands seeing success in this new era of entertainment are reevaluating their approach to linear and digital video investments. ....

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'Creators are the new Hollywood,' declares YouTube CEO at Brandcast | News

'Creators are the new Hollywood,' declares YouTube CEO at Brandcast | News
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YouTube Unveils New Content And Ad Offerings At Brandcast

YouTube Unveils New Content And Ad Offerings At Brandcast
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Google's YouTube Pitches Advertisers On Unskippable Ads

Google's YouTube Pitches Advertisers On Unskippable Ads
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YouTube Is "At The Forefront" Of New Entertainment Era, CEO Neal Mohan Says; Company Expands Creator Takeovers, Debuts Non-Skip Connected-TV Ads

Saying it is "at the forefront" of entertainment's new era, YouTube told advertisers at its annual Brandcast event about new ad options ....

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