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For example, every eligible voter in the depth states with the of information that would have made j. Edgar hoover weep with envy. [laughter] the use of this socalled big data and the inferences made singular purpose, to craft and deliver messaging that will shape the future behavior of an individual from buying a particular brand of whitening toothpaste, to dis couraging a citizen from choosing one Ride Sharing Service over another, to voting one way or another on profound decisions like the u. K. Brexit and the u. S. President ial. Lection these profiles are assembled from what our guest this evening our digitalalls footprints. The traces of our daily lives captured, often sold and analyzed. Many of us do not even realize leaving these footprints behind through our use of credit cards, our web , our online purchases, our smartphone use, what we list services,treaming and what we watch on cable tv. Our guest tonight, dr. Mi ....