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May 19, 2021
Among the Korean singers, BTS, Lim Young Woong, and Brave Girls topped the brand reputation rankings for May 2021. Keep on reading to know if your favorite artists made it to the list.
On May 19, the Korean Brand Research Institute issued the brand reputation rankings for Korean singers for May. The agency analyzed big data of artists who have done promotions from April 19 to May 19. The data include the singers activities in four various areas like consumer participation, communication, media, and community.
From April 19 to May 19, the institute accumulated 106,100,722 data. The May 2021 data are 14.77% lower than the April 2021 data of 124,486,232.
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Apr 23, 2021
On Saturday, Apr. 24, The Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of Apr. 2021. Want to see if your favorite K-pop artists made the top rankings? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is an index formed via big data brand analysis. The index helps unearth the consumers online habits and what affects brand consumption. The brand reputation index helps measure the positive and negative influence of a singer, the media s interest in them, the consumers interest in them, and the singer s communication volume.