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Share Via: In conversation with Konark Gaur, Sebamed Indiaâs marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle. What do you do if you have a mass market ready product languishing in a niche category? This was precisely the state of Sebamed for almost a decade of its presence in India. The over 50-year-old German skincare brand was introduced in India in 2007 as an OTC (over-the-counter) medication by Mumbai-based pharma company USV. Until around a couple of years back, Sebamed found mention only in the prescriptions of dermatologists. Around 2018-19, the company realised that there was a rather large opportunity in the over Rs 20,000 crore Indian soap market and decided to test the waters with smaller influencer led marketing initiatives. ....
Sebamed releases statement on the controversial pH-level soap ads Share Via: The controversial ads which openly named brands like Lux, Pears and Dove is no longer available on the companyâs official YouTube channel. FMCG giant HUL approached the Bombay High Court (on Monday, January 11, 2021) regarding Sebamed India s controversial campaign and secured an order, which restrained Sebamed from airing its commercials. The controversial ads which openly named brands like Lux, Pears and Dove is no longer available on the companyâs official YouTube channel as well. HUL also refuted the claims around Dove and Pears in a follow-up print campaign.. ....
It launches Filmstars kee nahi, science kee suno campaign. 09 Jan, 2021 - 03:42 PM IST | By indiantelevision.com Team NEW DELHI: German personal care brand Sebamed, with the aim to urge customers to make informed personal care choices based on science, has launched a disruptive evidence-based Film stars kee nahi, science kee suno (Listen to science, not film stars) campaign. Created by The Womb and produced by Good Morning Films, the campaign features actress Ahana Kumra. Launched in the 1950s as a body-cleansing solution for eczema patients, with a mild pH suitable for sensitive skin, Sebamed has had an image of a doctor-prescribed skin care solution for the longest time now. However, it seems like the brand is trying to make a bold move now, willing to directly compete with leading beauty bars. The films openly call out soaps such as Lux, Pears, and Santoor on their pH values, which are shown to be similar to detergent bar Rin. ....
Sebamed makes attempt to create a shift in India's personal care market adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Skincare brand Sebamed names Lux, Pears, Santoor, Rin in digital ads Share Via: In a series of posters, and TVCs Sebamed takes the comparative advertising route to show why it s milder than rivals. Sebamed, a German personal care brand has teamed up with agency The Womb to create an ad campaign that pulls up its competitors by name. The ad sees women lounging around in a bathing area setting in luxurious clothes (often seen in beauty soap ads). They explain that beauty soaps such as Lux, Pears, and Santoor have the same pH levels as dishwashing soap bar Rin. They place a strip of litmus paper on all the soaps in question to illustrate their point. ....