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Sebamed's Konark Gaur joins Marico

Mumbai: Healthcare brand Sebamed's head of marketing for India, Konark Gaur, has joined FMCG company Marico. He has been appointed as business head - New Foods. Gaur announced his latest move in a LinkedIn update. An industry veteran, Gaur carries an experience of over 16 years. He started his brand marketing career with Nestle in 2004 and was also associated General Mills. He ....

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Konark Gaur quits as marketing head of Sebamed India | Marketing


 
He joined the company in May 2019 and played a major role in the HUL-Sebamed controversy over pH value of soaps. 
 
Gaur has over 16 years of experience across the industry. He was associated with Nestle and General Mills in the past and co-founded the Jazz Up beauty salon. He is also the founder and CEO of HiJinny.com, an at-home beauty service.  ....

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After 10X jump in sales, Sebamed to amp up disruptive marketing


After 10X jump in sales, Sebamed to amp up disruptive marketing
In a conversation with BestMediaInfo.com, Konark Gaur, Marketing Head, Sebamed India, says it doesn t want to target any single brand through its comparative advertising strategy but wants to lead the consumer awareness initiative on the back of scientific facts
Konark Gaur, Marketing Head, Sebamed India
Sebamed, a leading premium personal care brand from Germany that suddenly gained the attention of consumers through a comparative advertising approach, is planning to strengthen its marketing initiatives by increasing its spends and focusing more on digital.
The brand reintroduced the trend of comparative advertising earlier this year when it targeted soap brands of Hindustan Unilever, highlighting their high ph levels. Sebamed saw an almost 10x increase in its sales after the campaign went live. ....

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