WPP creative company Superunion has partnered with Minor Food’s The Pizza Company, Thailand’s largest restaurant group, to develop a dynamic new identity for its Chick-A-Boom pop-up stores and home delivery offer. The new brand’s symbol, a non-binary mascot, ‘Chickira’, is created to celebrate the i
The Pizza Company, owned by SET-listed Minor Food Group, is revamping its brand and restaurant concept to cope with the potential impact of the new Covid-19 variant and sustain its sales growth.