WPP creative company Superunion has partnered with Minor Food’s The Pizza Company, Thailand’s largest restaurant group, to develop a dynamic new identity for its Chick-A-Boom pop-up stores and home delivery offer. The new brand’s symbol, a non-binary mascot, ‘Chickira’, is created to celebrate the i

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Thailand , Kittichet Sathitnoppachai , Korrakot Kulkraisri , , Minor Food , Senior Brand Strategist , Superunion Thailand ,