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Lackluster Movies Lead to Dearth of Award Picks chosun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chosun.com Daily Mail and Mail on Sunday newspapers.
Since the pandemic outbreak, viewers have shifted to streaming services to watch movies and fewer people are going to theaters than before. Against this backdrop, a movie s opening week at the box office has become a stronger predictor of a film s overall commercial success than it used to be, as moviegoers - both frequent and infrequent - are influenced by word of mouth generated by social media and reviews when they decide whether to go to a theater or wait until the film becomes available on streaming services. ....