Since the pandemic outbreak, viewers have shifted to streaming services to watch movies and fewer people are going to theaters than before. Against this backdrop, a movie s opening week at the box office has become a stronger predictor of a film s overall commercial success than it used to be, as moviegoers - both frequent and infrequent - are influenced by word of mouth generated by social media and reviews when they decide whether to go to a theater or wait until the film becomes available on streaming services.
Before live shows were put on pause, concert-goers frequently used the expression “post-concert depression” (PCD) to describe the melancholy experienced after the thrill of a concert. While it’s no question that the days following a great live show can feel mundane, one researcher started to wonder if the words “post-concert depression” were giving the social-syndrome undue psychological influence.