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January 29 2021, 10:02 am | BY Ricki Green | 24 Comments Kia Australia has launched the all-new Stonic, a small SUV aimed at a younger audience, with a TikTok-led approach, as part of a wider integrated marketing campaign via Innocean Australia.
In collaboration with Kia and Scoundrel, Innocean Australia has developed creative built specifically for TikTok, while keeping the message consistent across all platforms. The bespoke creative showcased the Stonic against an urban background, blending Kia’s unique style of maverick creativity with fashion, art, videography, and slick, TikTok-native transitions to pull users in to learning more – all set to the high energy soundtrack of Young Franco’s About this thing. ....
Innocean develops TikTok-led campaign for new Kia Stonic January 29, 2021 10:54 Innocean Australia has launched its new campaign for Kia Australia’s small SUV the Kia Stonic, with a TikTok-led approach developed to target a young audience. The bespoke TikTok creative was developed in collaboration with Kia and production studio Scoundrel, and makes Kia the first auto brand to use a TopView TikTok ad in Australia outside a challenge. The Kia Stonic ad is the first thing that TikTok users see when opening the app, before it merges into the first video of their feed. The video showcases the Kia Stonic against an urban background, and uses TikTok-native transitions to pull users in to learn more, all set to Aussie producer Young Franco’s fast-paced track ‘About This Thing’. ....