In this week’s episode of Let’s Talk, our panel of experts will explore the some of the important social media channels and their respective strengths.
Why Carbar goes all in on social marketing
The car subscription business has built its brand awareness and customer base almost entirely through social and digital channels and there’s a reason why
Carbar, by its own admission, is a brand with a complex proposition.
The car subscription company has successfully grown its audience and brand awareness almost exclusively through digital channels, with significant growth throughout 2020 and into 2021.
“We have a complicated story to tell, and to tell it we needed to nail our proposition, build a category, establish a new audience and educate them on our service,” Carbar chief marketing officer, Kieron Wogan, told