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Rethink your marketing priorities and reap the rewards

Five commerce trends worth adopting to futureproof your marketing business in an ever-changing digital environment. ....

Kate Musgrove , Shopper Experience Index ,

Bazaarvoice Shopper Experience Index: Over 80% Of Australians Reduce Spending On Non-Essentials

Bazaarvoice Shopper Experience Index: Over 80% Of Australians Reduce Spending On Non-Essentials
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United States , United Kingdom , Kate Musgrove , Shopper Experience Index ,

Why people are breaking from celebrity influencers

Consumer perceptions of celebrity influencers are evolving and paving the way for the ‘everyday influencer’ with a greater authenticity. ....

Kate Musgrove , Bazaarvoice Australian ,

Other social media users more influential in buying decisions than influencers or celebrities

According to Bazaarvoice consumer research. ....

United Kingdom , Kate Musgrove , John Schnobrich ,

Why marketers should be tapping into user-generated content

“Brands are no longer what they say they are; it s what consumers say they are. ....

Kate Musgrove ,