Border Biscuits has boosted its senior team with five new hires.
The hires are made up individuals with a host of fmcg experience, at brands including Cadbury, Tesco and Genius Foods.
Mark Chance has taken up the position of sales director, spearheading the company’s ambitious market share strategy. Chance joins the business following stints at Purity Brewing, Cadbury and Tyrells.
Kevin Smithson has joined as operations director and will be responsible for overseeing the business’ refinement of its end-to-end supply chain efficiencies. He joins from Tennent’s-owner C&C Group and has previously worked at Genius Foods and The Jordans & Ryvita Company.