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The three perfume houses of the LVMH group will collaborate with Cristal Union a French agricultural cooperative that brings together more than 9,000 beetroot growers and employs more than 2,000 people to produce and market sugar, alcohol and bioethanol – to improve the agricultural practices in the beetroot sector. The cultivation of beets is a key element in the perfumery supply chain since it produces the alcohol that serves as a support for most luxury fragrances. Agroecological. ....