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Explaining 'brandformance': the new acronym in town

Explaining 'brandformance': the new acronym in town
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Michael Mironowicz , Jim Stengel , Ken Favaro , Jye Beckett , Big Red Group , Group Affiliates , Chief Marketing Officer , Elite Supplements , Cannes Lions , Sofia Hernandez , Harvard Business Review , How Brand Building , Performance Marketing Can Work Together , Cait Lamberton , Group Affiliates Lead ,

The Right to Win

Business strategy is at an evolutionary crossroads. It’s time to resolve the longstanding tension between the inherent identity of your organization and the fleeting nature of your competitive advantage. ....

New York , United States , East Harlem , Switzerland General , Clayton Christensen , Paul Leinwand , Jim Collins , Taiichi Ohno , Ken Favaro , Larry Bossidy , Chris Zook , Sun Tzu , Prentice Hall , Holly Lindem , Robert Hayes , Tom Peters , Cynthia Montgomery , W Edwards Deming , W Chan Kim , Michael Porter , Igor Ansoff , Ram Charan , Alfred Chandler , Bruce Ahlstrand , Steffen Lauster , Charles Burck ,

Strategy or Culture: Which Is More Important?

Although culture is much more than an “enabler” of strategy, it’s no substitute for it. ....

Kidder Peabody , Ken Favaro , Peter Drucker , Jack Welch , Southwest Airlines , Virgin Airlines ,