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Nicolas Bouvier is appointed as senior art director for TiMi Studios | Jobs Roundup: August 2022

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them… ....

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Nintendo of Europe hires Tom Enoki as senior managing director | Jobs Roundup: August 2022

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them… ....

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David Yarnton joins Kinguin as chief of business development | Jobs Roundup: August 2022

David Yarnton joins Kinguin as chief of business development | Jobs Roundup: August 2022
gamesindustry.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gamesindustry.biz Daily Mail and Mail on Sunday newspapers.

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How to integrate IP licensing into your marketing strategy

IP licensing is a powerful way to engage existing players in your game and gain new users. Over the last two decades, I ve had the pleasure of working with dozens of well-known licensors from Disney, Dreamworks, Tetris, CBS, and Lionsgate, to name a few.
At Clipwire Games, we ve teamed up with The Price Is Right to provide a deeper level of engagement for the players of our game Bingo Story. If you re thinking about licensing an IP for your studio, our partnership can provide guidance for you and your team.
IP licensing is one way [to] increase brand recognition, improve engagement with existing players, and attract new ones ....

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