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Little labels, big impact: How can eco labels drive sales, velocity & consumer loyalty?

Eco labels, from Fairtrade America to Marine Stewardship Council to Non-GMO Project, can help tip the scales when consumers are deliberating between products at shelf and even encourage them to try a new or unfamiliar brand, according to leading sustainability certifying organizations. ....

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Consumer awareness of Fairtrade labels grows, as shoppers will pay premium for certified products

Fairtrade America has released new research showing that consumers are seeking out foods and beverages that support farmer's livelihood and the environment revealing an opportunity for CPG brands to draw attention to their products through Fairtrade-certified products, Amanda Archila, Fairtrade America Executive Director, shared during a webinar. ....

United States , Kate Stritzinger , Katie Kowalski , Fairtrade America , Fairtrade Americas , Tea And Coffee , Fairtrade America , Fairtrade Certification ,

Consumer awareness of Fairtrade labels grows, as shoppers will pay premium for certified products

Fairtrade America has released new research showing that consumers are seeking out foods and beverages that support farmer's livelihood and the environment revealing an opportunity for CPG brands to draw attention to their products through Fairtrade-certified products, Amanda Archila, Fairtrade America Executive Director, shared during a webinar. ....

United States , Katie Kowalski , Kate Stritzinger , Fairtrade America , Fairtrade Americas , Retail Amp Shopper Insights , Sustainable Sourcing , Fairtrade America , Fairtrade Certification ,

Consumer awareness of Fairtrade labels grows, as shoppers will pay premium for certified products

Fairtrade America has released new research showing that consumers are seeking out foods and beverages that support farmer's livelihood and the environment revealing an opportunity for CPG brands to draw attention to their products through Fairtrade-certified products, Amanda Archila, Fairtrade America Executive Director, shared during a webinar. ....

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