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LONDON, Oct. 20, 2021 Today, PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting, which. | October 20, 2021 ....
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Fashion retailer, White Stuff, has appointed Journey Further to handle its performance marketing activity. Journey Further, which has offices in Leeds, London and Manchester, won the account following a competitive five-way pitch. It will manage an annual seven-figure spend across PPC, display and paid social, as well as creative development for these channels. Seb Villien, head of e-commerce at White Stuff, said: “Journey Further impressed us with its data-driven approach and we’re looking forward to further developing our customer-centric strategy with its support.” Chris Rowett, paid media director at Journey Further, said: “We’re really excited to be working with such a well known brand, and a great fit for our experienced paid media team. ....