/PRNewswire/ Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create.
/PRNewswire/ Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data.
Fashion retailer, White Stuff, has appointed Journey Further to handle its performance marketing activity. Journey Further, which has offices in Leeds, London and Manchester, won the account following a competitive five-way pitch. It will manage an annual seven-figure spend across PPC, display and paid social, as well as creative development for these channels.
Seb Villien, head of e-commerce at White Stuff, said: “Journey Further impressed us with its data-driven approach and we’re looking forward to further developing our customer-centric strategy with its support.”
Chris Rowett, paid media director at Journey Further, said: “We’re really excited to be working with such a well known brand, and a great fit for our experienced paid media team.
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