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Can Life Insurance Be Fun? - InsuranceNewsNet


Can Life Insurance Be Fun?
Sure, everybody wants life insurance to be relevant and essential to American families, but could life insurance actually be fun?
It’s not only possible, said Kartik Sakthivel, chief information officer, LIMRA and LOMA, it is actually happening at John Hancock. That is one of the subjects Sakthivel is planning to address with John Hancock CEO Brooks Tingle at today’s opening session of the virtual Life Insurance Conference.
John Hancock includes with each life insurance policy access to the Vitality program, a technology-based wellness program that rewards healthy habits. Vitality focuses on three pillars of good health nutrition, physical fitness, and mental well-being. The program nudges users to make small changes, which compound to greater healthy outcomes. ....

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