April 7 2021, 10:49 am | BY Ricki Green | 6 Comments
IKEA has created a line of haute couture looks for dogs made from its iconic $1 FRAKTA bags, in a campaign developed by CHE Proximity, that playfully launched on April Fools’ Day.
HUND COUTURE means sleek, sophisticated design can now be enjoyed by our hunds too (that’s Swedish for dog).
HUND COUTURE uses one of their most affordable items, the FRAKTA bag, to help anyone create high fashion looks for their four-legged friends. With the belief in affordable, inclusive design for the many, IKEA has made the HUND COUTURE designs open-source with instruction manuals and patterns available for free to download.
IKEA Australia launches HUND COUTURE for dogs in April Fools Day campaign – Campaign Brief Asia campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.
March 9 2021, 10:24 am | BY Ricki Green | 4 Comments
Today, Aptamil Toddler and CHE Proximity have launched a new initiative called Return Ready to help the 370 new mums that return to work every day in Australia .
As Australia enters its post-recession recovery, creating an environment where women can confidently return to work will be key to the nation’s growth.
Aptamil Toddler, a leading toddler formulation that supports immunity, has launched the initiative because it’s a time in life when developing strong immune systems is necessary due to interactions with other children at day care, or other carers like grandparents and friends.
Aptamil Toddler and CHE Proximity Launch Initiative to Help New Mums Return to Work Ready lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.