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April 7 2021, 10:49 am | BY Ricki Green | 6 Comments
IKEA has created a line of haute couture looks for dogs made from its iconic $1 FRAKTA bags, in a campaign developed by CHE Proximity, that playfully launched on April Fools’ Day.
HUND COUTURE means sleek, sophisticated design can now be enjoyed by our hunds too (that’s Swedish for dog).
HUND COUTURE uses one of their most affordable items, the FRAKTA bag, to help anyone create high fashion looks for their four-legged friends. With the belief in affordable, inclusive design for the many, IKEA has made the HUND COUTURE designs open-source with instruction manuals and patterns available for free to download.
IKEA Australia launches HUND COUTURE for dogs in April Fools Day campaign – Campaign Brief Asia campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.