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Mother's Day: The rise of the Indian mom influencer, to the second largest in the category in the world

In the last five years, there has been about a 50 percent spike in the number of mom-influencers in India. And the most popular mom-influencers have become a vital component of the marketing mix for brands, say marketers. ....

Malvika Sitlani , Priyanka Limbasiya , Shashank Shekhar , Raghav Bagai , Ritesh Ujjwal , Ramya Ramachandran , Shweta Tanwar Mukherjee , Mangaldeep Agarbatti , Masoom Meenawala , Vatsal Rajgor , Yulia Aslamova , Sumit Gupta , Megha Arora , Karan Pherwani , Preety Singh , Boomlet Group , Kings Edible Oil , Southeast Asia , Wellness Content Creator , Shradha Singh , Rami Desai , Viral Pitch , Good Knight , Wipro Wash , Tata Soulful , Amazon India ,

Fewer disclosures, more ambiguity as health and wellness influencers offer proof of qualification

For brands, the disclosure of influencers’ qualifications could have a positive impact by enhancing their own credibility and reputation, which could in turn lead to increased sales and customer loyalty. ....

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QYOU USA & Chtrbox Merge Influencer Marketing Operations

Glenn Ginsburg, President - QYOU USA to lead global expansion; Pranay Swarup and Julie Kriegshaber move to Vice Chairman roles.
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United States , Julie Kriegshaber , Darshil Shah , Glenn Ginsburg , Pranay Swarup Julie Kriegshaber , Karan Pherwani Mrunali Dedhia , Pranay Swarup , Curt Marvis , Media Inc , Paramount Pictures , Vice Chairman , Karan Pherwani , Mrunali Dedhia , Vice Presidents , Director Chtrsocial , Julie Kriegshaber ,

QYou USA and Chtrbox merge influencer operations

QYOU Media has announced the integration of its USA and India operations for global creator media solutions.
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United States , Julie Kriegshaber , Mrunali Dedhia , Darshil Shah , Glenn Ginsburg , Karan Pherwani , Pranay Swarup , Curt Marvis , Paramount Pictures , Article Campaign India Team Share , Campaign India Team Share , Chtrbox India , Qyou Usa , Influencer Operations ,

QYOU USA and Chtrbox merge influencer marketing operations

As part of the integration strategy, Glenn Ginsburg, president QYOU, will oversee synergies across the US and Indian businesses. ....

United States , Julie Kriegshaber , Mrunali Dedhia , Darshil Shah , Glenn Ginsburg , Karan Pherwani , Pranay Swarup , Curt Marvis , Media Inc , Paramount Pictures ,