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Momentum for Testing Cookie Alternatives Stalls on the Buy Side

Momentum for Testing Cookie Alternatives Stalls on the Buy Side
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United States , Kanishk Prasad , Mike Osullivan , Mike Chowla , Garrett Mcgrath , Travis Clinger , Mateusz Ruminski , Black Friday , Google Privacy Sandbox , Trade Desk , North America , Mikeo Sullivan ,

Momentum for Testing Cookie Alternatives Stalls on the Buy Side

With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach. ....

United States , Mike Osullivan , Garrett Mcgrath , Mike Chowla , Kanishk Prasad , Travis Clinger , Mateusz Ruminski , Black Friday , Google Privacy Sandbox , Trade Desk , North America , Mikeo Sullivan ,

Tech Experts Determining the Future of Ad Targeting and Measurement

These advertisers and tech experts are hashing out how targeting and measurement will work in an internet without cookies. ....

United Kingdom , Wendy Seltzer , Nicole Lesko , Kanishk Prasad , Ben Savage , Tim Cowen , Joshua Koran , Ewa Maciukiewicz , Paul Bannister , James Rosewell , Google Flocs , Web Addressability Network , Eu Commission , C Improving Web Advertising Business Group , Preiskel Co , Privacy Advertising Technology Community Group , Interactive Advertising Bureau , Web Incubator Community Group , World Wide Web Consortium , Meredith Corp , Meredith Corporation , Web Advertising Business Group , Privacy Community Group , Privacy Community , Privacy Sandbox , Open Web ,