The audio and wearables market in India is growing at a good pace, driving incremental revenue and production ramp-up plans for boAt, and the company s international blueprint will be set in motion only from FY25 onwards. Overall, boAt is targeting gross sales of about Rs 5,000 crore in FY24.
boAt has partnered with Singapore-based KaHa Technologies to create state-of-the-art smartwatches that offer primary, preventive, and customized healthcare data
Imagine Marketing Limited, the parent company of consumer electronics brand boAt, is raising Rs 500 crore from its existing shareholder, an affiliate of Warburg Pincus, a leading global private equity fund and new investor Malabar .