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AA/Warc: Performance channels dominate UK adspend for the first time in 2023

Adspend in the UK increased by 6.1% reaching $36.6bn, of which performance marketing channels accounted for $28.7bn – more than three-quarters of the total spend. ....

United Kingdom , Jyoti Rambhai ,

WPP partners with Google Cloud to power up generative AI-driven marketing

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company. ....

Jyoti Rambhai , Google Cloud ,

Snapchat+'s AI features see subscribers skyrocket but advertisers remain cautious

With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising? ....

Jyoti Rambhai ,

Snapchat+'s AI features see subscribers skyrocket, but marketers remain cautious

Snapchat+’s AI features see subscribers skyrocket, but marketers remain cautious. From PR Week ....

Jyoti Rambhai , Performance Marketing World ,

by Jyoti Rambhai | Campaign Asia

Articles written by Jyoti Rambhai ....

Jyoti Rambhai ,