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Most salespeople (and executives) think of sales as an outside activity. Justin Roff-Marsh claims that it isn’t and that it hasn’t been for at least 15 years. Furthermore, he argues that if you design your sales function based upon the assumption that sales is an outside activity, you will seriously handicap the growth of your organization. This blog is by Justin Roff-Marsh, author of the book, The Machine: A Radical Approach to the Design of the Sales Function. You can get the first 4 chapters of this book absolutely free here . Today, sales happens inside. Like it or not Sales certainly used to be an outside activity. The image of Ray Kroc hawking Multi-Mixer machines from the trunk of his car in the 2016 move The Founder springs to mind. ....