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Why Does Oreo Keep Releasing New Flavors?

Why Does Oreo Keep Releasing New Flavors?
Many snack foods including Oreos have thrived during the pandemic as consumers deal with the stress and boredom of isolation.
New York Times
Image: Reuters
Jonah Engel Bromwich
The team of people who come up with limited-edition Oreo flavors and collaborations is a half-dozen strong and extremely secretive. Their privacy is so tightly guarded, said Justin Parnell, senior director of the Oreo brand, that he could not even reveal the team’s name.
But their efforts are made public every time Oreo announces a new variety. (The latest: a salmon-colored cookie with malachite-green filling, released with Lady Gaga in honor of her 2020 album, “Chromatica.”) “Their job is really how do we continue to excite our fans and drive growth through flavor innovation,” Parnell said. ....

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The 25 Best Ads of 2020

The 25 Best Ads of 2020
In a year like no other, only the most adaptive and bold marketers thrived
Satan, at least, had a good 2020, according to Match s end-of-year ad.
Match
December 14, 2020
While 2020 might have felt two decades long, in terms of marketing it was actually two distinct years in one: the 2020 before the pandemic and the one after.
Don t miss
The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ....

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How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020
It began with an ongoing brief to offer playful relief in a stressful year
The vault was placed down the road from Svalbard Global Seed Vault in Norway.
Oreo
December 14, 2020
From a pandemic to murder hornets to UFO sightings, 2020 was essentially a series of moments that made us feel like we were extras in a neverending apocalypse-themed movie.
Don t miss
The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ....

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WRC News 4 At 4 September 9, 2010

in uniform. reporter: the defense secretary gates agreed. secretary of state clinton, conservatives glenn beck and sarah palin called on jones not to burn koran. local police said they bring a fire truck saturday them refused to issue a burn permit. some activists from nearby university of florida demanded jones be arrested. this constitutes a hate crime just akin to the ku klux klan burning crosses in the yards of african-americans and jews in the civil rights movement. reporter: two days to go. the world is watching. international police agencies are warning of likely attacks if the korans are burned. the fbi is warning that extremists might retaliate here in the u.s. i m steve handelsman, washington. and there is no word on whether jones will reconsider his plan. that plan to burn the koran, proclamations around the world. in afghanistan, a cleric said the u.s. government should be held responsible for the actions taken by muslims in defense of their holy b ....

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WRC News 4 Midday September 9, 2010

it happened late tuesday night. tracee wilkins joins us from capital heights with more on the investigation. tracee? reporter: this is a 15-year-old kid who was raised in this neighborhood, went to high school a block away from where we are standing right now, was shot and killed right here in front of this apartment complex. the police were back in front of the central garden apartments in capital heights this morning. they were searching for clueing and taking another look at the murder scene. we aren t for certain what happened. we know that a call was transpired from him to his home telling his mom he was en route home. he never made it home. 15-year-old justin pennell, a freshman at central high school was found shot on the squawk about 9:00 p.m. tuesday night. his cousin says, after a day of suffering from multiple gunshots, doctors said this morning, they had done all they could do for him. police have taken spray paint and painted up to nine different mark ....

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