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PITTSFIELD â How many cups of bad coffee can a man take? For a local chef and worker in the restaurant industry for 25 years, too many to count. The big thing was to create coffee that people would enjoy and that would impact the food industry, George Shoemaker, founder and co-partner of Currency Coffee Co., said in a phone interview Tuesday. I would go out to eat and hated the coffee. The restaurants don t focus on it. It s the last thing you have, you shouldn t be left with a bitter taste. Shoemaker said his coffee philosophy is to select the best individual beans. I find the best ingredients and use them, he said. ....
✕ Currency Coffee founder and co-owner George Shoemaker (left) and co-owner David O Neill. Photo courtesy Schumacher Center for a New Economics BerkShares Business of the Month: Currency Coffee At the start of the pandemic, the company began its Give One, Give One initiative. Customers purchased a box of coffee to donate to a frontline worker or organization. Currency Coffee donated a second box to another organization. DALTON Currency Coffee Company follows the money. That is, its coffee, tea, and chocolate products are available in stores across the country wherever a Federal Reserve Bank is located. This is no accident, it’s by design, says owner and founder George Shoemaker. “We’re following a proven model.” Founded in The Stationery Factory in Dalton, they were inspired by the Crane Currency company. Currency paper leaves the Crane factory in Dalton and eventually ends up at a Federal Reserve Bank. Why shouldn’t another Berkshire product follow th ....