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subway: It's official: Your Subway to come with coke

Subway India has ended its five-year exclusive deal with PepsiCo India to sell its products at its outlets and has signed up with rival Coca-Cola. All 570+ Subway stores in India will now sell Coca-Cola s soft drinks, juices, coffee, tea, and water. Coca-Cola has confirmed the deal with Subway and has started updating its online ordering app with Coca-Cola drinks on aggregator platforms like Swiggy and Zomato. ....

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#Throwback2020: Big CMO appointments

17 Dec, 2020 - 08:56 AM IST | By indiantelevision.com Team
NEW DELHI: No doubt Covid2019 had an impact on nearly each and every category, but it could not deter the long-term objectives of brands. They ensured that work did not stop and it was business as usual, albeit under vastly different circumstances. As the lockdown lifted, several businesses started regaining pre-Covid sales and revenues, while others are still working their way to it with optimism.
Even though there were layoffs at all levels, there were also those who picked up new roles during this challenging time. In the marketing domain, there were several big movements across brands throughout the year that surprised the industry and became the talk of the town. Some of these industry leaders joined emerging start-ups, vouching to scale them with their skills and market understanding; while others took charge of large and established brands, ensuring that their user base remains intact ....

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