The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
The Hotels Network (THN), a full-stack growth platform for hotels, has successfully acquired LiveRate, a platform that empowers hotels to engage with their guests and drive direct bookings. This acquisition brings hotel clients previously under contract with LiveRate into THN’s extensive network, which already boasts over 19,000 properties around the world. The move marks THN’s first acquisition, contributing to their expanding presence in the DACH market.
The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower.
The Hotels Network (THN) has been awarded the prestigious title of 2024’s #1 Direct Booking Tool by Hotel Tech Report for the second consecutive year. Additionally, THN proudly earned recognition as the second-place recipient in the Parity Management Solution category.
The Hotels Network (THN), a full-stack growth platform for hotels, has announced its latest innovative offering, SafeDirect, designed for hoteliers to dramatically increase their website conversions. The all-in-one turnkey solution allows hotels to effortlessly provide complimentary travel assistance insurance to every guest who reserves a room through their brand.com website. This amazing perk sets the hotel’s website apart from any other option available, serving as a compelling incentive for guests to book directly.