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83+ Vital Affiliate Marketing Statistics (2024 Updated Data)

Discover the latest trends in affiliate marketing with updated 2024 statistics revealing insights into revenue, trends, and industry growth. ....

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Printweek - JICMail scales up Response Rate Tracker

JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year. ....

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Top Global App Categories by Popularity & Cost

Top Global App Categories by Popularity & Cost
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How Hotel Marketers Can Successfully Navigate the Sunsetting of Google's Cost Per Acquisition (CPA) and Similar Commission-based Bidding

Article - How Hotel Marketers Can Successfully Navigate the Sunsetting of Google's Cost Per Acquisition (CPA) and Similar Commission-based Bidding - By Jennifer Axness - Google has recently made a decision to shift away from commission-based bidding models. Starting in April 2024, new hotel ad campaigns will no longer feature these bidding options, and existing campaigns will transition to alternative methods by October 2024. ....

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BLOCKBOARD REVOLUTIONIZES OUTCOME-BASED MARKETING WITH A PERFORMANCE-BASED CTV AD PLATFORM

/PRNewswire/ Industry-leading performance CTV ad platform Blockboard announced today a new campaign performance capability that will change the face of CTV. ....

Matt Wasserlauf , Evan Andrews , Kempner Communications , Cost Per Acquisition , Media Supply Chain Transparency Study , More Information ,