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Pearle Vision Introduces Maya The Latest Installment In Their Award-Winning Small Moments Campaign
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Pearle Vision Introduces Maya The Latest Installment In Their Award-Winning Small Moments Campaign
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Pearle Vision Introduces Maya The Latest Installment In Their Award-Winning Small Moments Campaign
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Tequila Herradura Leaves Ordinary Behind with First Global Campaign
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Creative 30 Add to collection
Energy BBDO searched for real fans to turn into custom, digital jockeys who appeared atop the turtles as they raced
While no fan can ride a horse during the real Derby, Old Forester fans were given the chance to “ride” a turtle during the 2021 Old Forester Kentucky Turtle Derby. In partnership with creative agency Energy BBDO, Old Forester searched for real fans to turn into custom, digital jockeys who appeared atop the turtles as they raced. The winners of the competition were chosen the week of the race and their faces were 3D-rendered over the turtle they were chosen to ride. The jockeys were also asked to provide real, fun facts about themselves that were incorporated into the 11-minute film.