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Champion® Athleticwear Unveils New Artist Series Supporting Talent Across The Country
May 12, 2021 GMT
WINSTON SALEM, N.C. (BUSINESS WIRE) May 12, 2021
Champion Athleticwear, makers of authentic athletic apparel since 1919, is introducing an Artist Series to celebrate the diversity of talent and creativity found across the United States. The series features four street artists who have unique perspectives on design, fashion and personal expression. The artists have ties to cities across the country, including New York City, Chicago and Seattle.
The first drop is from Ricardo Gonzalez, a designer and artist from Durango, Mexico, currently based in Brooklyn, New York, who lives by the philosophy, “IT’S A LIVING,” which inspires his work. Ricardo uses typography as his medium and has incorporated his signature script into a variety of work spanning large-scale murals to commercial
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Energy BBDO searched for real fans to turn into custom, digital jockeys who appeared atop the turtles as they raced
While no fan can ride a horse during the real Derby, Old Forester fans were given the chance to “ride” a turtle during the 2021 Old Forester Kentucky Turtle Derby. In partnership with creative agency Energy BBDO, Old Forester searched for real fans to turn into custom, digital jockeys who appeared atop the turtles as they raced. The winners of the competition were chosen the week of the race and their faces were 3D-rendered over the turtle they were chosen to ride. The jockeys were also asked to provide real, fun facts about themselves that were incorporated into the 11-minute film.