Fruit and vegetable sector is feeling upbeat about Fruit Attraction 2021, which will be an in-person event
Fruit Attraction, the international trade fair for the fruit and vegetable sector, has confirmed that it is receiving numerous applications to take part in the next edition. The event is organised by IFEMA Madrid and FEPEX and has been scheduled to take place from 5 to 7 October. Already, 150 days before the fair kicks off, participation levels are the same as they were in 2019, on the same date.
According to fair director Raúl Calleja, “Several factors have come together that make for a very positive scenario for an in-person edition of Fruit Attraction 2021. The event is unanimously acknowledged by the fruit and vegetable sector as a major marketing platform for planning the annual campaign”.
Fruit Attraction to take place face-to-face again on October 5, 6 and 7
Fruit Attraction, organized by IFEMA and FEPEX, is planned to be held face-to-face again from October 5 to 7 in Madrid. The event will thus be a commercial reunion for the fruit and vegetable sector precisely in 2021, the International Year of Fruits and Vegetables, as declared by the Food and Agriculture Organization of the United Nations (FAO).
The Organizing and Advisory Committee of Fruit Attraction, which met last Thursday via videoconference, has started to work on this face-to-face edition, which will be enhanced and complemented with the LIVEConnect digital platform, which was launched in 2020 as a new working instrument and which will be operational from next May. With this, the fair will bring the entire fruit and vegetable community together 365 days a year.