Fruit Attraction to take place face-to-face again on October 5, 6 and 7
Fruit Attraction, organized by IFEMA and FEPEX, is planned to be held face-to-face again from October 5 to 7 in Madrid. The event will thus be a commercial reunion for the fruit and vegetable sector precisely in 2021, the International Year of Fruits and Vegetables, as declared by the Food and Agriculture Organization of the United Nations (FAO).
The Organizing and Advisory Committee of Fruit Attraction, which met last Thursday via videoconference, has started to work on this face-to-face edition, which will be enhanced and complemented with the LIVEConnect digital platform, which was launched in 2020 as a new working instrument and which will be operational from next May. With this, the fair will bring the entire fruit and vegetable community together 365 days a year.