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On December 30, 2020, the Shanghai Second Intermediate Court
issued a verdict of the first instance in the case of former
American professional basketball player Michael Jordan v. Qiaodan
Sports Company and Bairen Trading Company for name rights disputes.
So far, the dispute between the NBA basketball star Michael Jordan
and the domestic sports brand ushered in a new litigation result.
Since 2012, there have been several rounds of disputes between the
two sides around trademark dispute.
From the perspective of name rights, this case affirmed the