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New Research Underscores Direct Mail's Resilient Role

In it's latest white paper, "Delivering Performance | Direct Mail in the United States 2023," the Winterberry Group identifies six reasons why direct mail advertising is maintaining its power as a performance media channel. ....

United States , Jonathan Margulies , Tom Foti , Winterberry Group , United States Postal Service , Direct Mail , United States Postal , Donna Hamilton , Andrew May ,