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Global alcohol adspend to see 5.3% growth in 2021 as hospitality opens up: Zenith

Global alcohol adspend to see 5.3% growth in 2021 as hospitality opens up: Zenith
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Alcohol advertising will not exceed the pre-pandemic peak until 2023: Zenith study | Media

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Zenith has rolled out a Business Intelligence – Alcohol: Beer + Spirits report on the alcohol ad spend for 2021.

This study is based on 12 key markets, including Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK and the US, which account for 73% of total global ad spend.

It explains how these markets will see an upsurge of 5.3% in 2021, ahead of the 4.9% growth of the entire ad market.

The report states that alcohol brands spend twice as much on television, but will reduce their spends by 2.4% a year due to shrinking audiences.

It also revealed that alcohol brands devoted 49% of their budgets to television in 2020, as compared to 24%, and 19% to out-of-home advertising, as compared to 5%. ....

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Alcohol digital ad spend grows to 24% in 2020

Digital advertising to account for 30% of alcohol advertising budgets by 2023
25 May, 2021 - 09:37 AM IST | By indiantelevision.com Team
MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per cent growth of the ad market as a whole, as brands recover from a much steeper drop last year, according to a report by media agency Zenith published on Monday. Alcohol advertising will then grow roughly in line with the market, with 4-5 per cent annual growth in 2022 and 2023.
Pandemic forced the alcohol ad spend to move online
Alcohol brands have historically been slow to commit to digital advertising, devoting less than half as much of their budgets to it than the average brand in 2020. This is changing rapidly now. The closure of hospitality venues meant that brands needed a new route to market. Breweries, distilleries, bars, and restaurants diversified into direct-to-consumer shipping and ....

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Alcohol ad spend to hit $6bn by 2023

Alcohol ad spend to hit $6bn by 2023
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Alcohol advertising to recover from 2020 decline by 2023

Alcohol advertising to recover from 2020 decline by 2023
Alcohol brands spend twice as much on television as the average brand, but will reduce their spending by 2.4% a year as audiences continue to shrink
Delhi, May 24, 2021
Alcohol adspend in 12 key markets will grow by 5.3% in 2021, ahead of the 4.9% growth of the ad market as a whole, as brands recover from a much steeper drop in 2020, according to Zenithâs Business Intelligence â Alcohol: Beer + Spirits report, published today. Alcohol advertising will then grow roughly in line with the market, with 4%-5% annual growth in 2022 and 2023.
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