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Digital advertising to account for 30 percent of alcohol adspend in 2023: Report, Marketing & Advertising News, ET BrandEquity

Digital advertising to account for 30 percent of alcohol adspend in 2023: Report, Marketing & Advertising News, ET BrandEquity
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Rising Audiences and Investment in E-Commerce to Drive 7% Annual Growth in FMCG Digital Adspend


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Forecast from Zenith estimates total FMCG adspend to exceed 2019 levels of spending in 2023
Zenith forecasts that fast-moving consumer good (FMCG) food and drink brands will increase their ad expenditure on digital channels by 7% a year to 2023, according to its Business Intelligence – FMCG Food and Drink report, published today. That’s well ahead of the 4% annual growth forecasts for FMCG adspend as a whole in the 12 markets included in this report .
FMCG brands still rely heavily on traditional TV, spending 39% of their budgets on television advertising in 2020, compared to 24% for the average brand. Excluding China, where FMCG brands have already adopted digital advertising as their main form of commercial communication, FMCG brands spent 52% of their budgets in television, compared to an average of 26%. Their principal goal is to maximise brand awareness and reach so they are front of mind at the point of purchase for as ....

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India to be fastest-growing FMCG ad spend market with 14% growth, says report


India to be fastest-growing FMCG ad spend market with 14% growth, says report
FMCG food and drink brands will increase their advertising expenditure on digital channels by 7 per cent per year to 2023.
BusinessToday.In | April 26, 2021 | Updated 16:31 IST
India will benefit from blossoming consumer demand as disposable incomes rise rapidly, coupled with the catch-up expansion of the underdeveloped ad market.
India will be the fastest-growing market for fast-moving consumer goods (FMCG) food and drink brands advertising expenditure over the next three years, with ad spend rising 14 per cent per year, according to a report by media agency Zenith, owned by Publicis Groupe. ....

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