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TikTok tells advertisers it won't back down as US ban looms

TikTok told advertising executives that it would fight the looming U.S. ban of its app in court, aiming to assuage the concerns of an industry that largely overlooks lawmakers’ data security concerns in its bid to reach consumers online. ....

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Brands Shift Spend From X to Alternatives for Super Bowl 2024, Reassessing Deals

Brands Shift Spend From X to Alternatives for Super Bowl 2024, Reassessing Deals
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Neil Sawhney , Jon Morgenstern , Pereira Odell , Brand Bowl , Big Game , Super Bowl , Wall Street Journal , Double Down , Following Musk , Pereirao Dell , General Motors ,

3 challenges brands face in building a presence on WhatsApp | Analysis

Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app. ....

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Google's Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers

The tool, due to roll out in the coming months, will be embedded into Performance Max. ....

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Reels, Shorts and TikTok: How do advertisers divide spend?

Reels, Shorts and TikTok: How do advertisers divide spend?. From PR Week ....

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